We are extremely proud to announce that a talented McGill undergrad has won a young entrepreneur's prize for her unique business premise.
Alyssa Fontaine Reid's idea would be impressive if it were simply aimed at fighting the worrying obesity trend, but this ambitious McGill Nutrition student has gone one step further, and hopes to address the planet's "weight problem"; namely, that a portion of the world's population is experiencing epidemic obesity, while in other parts of the globe, people are experiencing starvation and malnutrition.
Her unique goal is to help defeat both extremes of malnutrition (the overfed & the underfed) with a new concept in weight loss: those interested in losing pounds raise funds through sponsorship, and pledge those funds to a charity aimed at eliminating world hunger.
Alyssa Fontaine Reid's idea would be impressive if it were simply aimed at fighting the worrying obesity trend, but this ambitious McGill Nutrition student has gone one step further, and hopes to address the planet's "weight problem"; namely, that a portion of the world's population is experiencing epidemic obesity, while in other parts of the globe, people are experiencing starvation and malnutrition.
Her unique goal is to help defeat both extremes of malnutrition (the overfed & the underfed) with a new concept in weight loss: those interested in losing pounds raise funds through sponsorship, and pledge those funds to a charity aimed at eliminating world hunger.
Alyssa believes that with positive peer pressure, people are more motivated to lose weight, and that the added element of fundraising provides another positive incentive to achieve the goal.
In a recent interview, she said, "In my McGill University nutrition classes the teachers always talked about two extremes of nutrition: overfed and underfed. The healthy population of our world seems to be a minority. I decided to take both extreme malnutrition and create a win-win visionary solution to reduce the global epidemic of malnutrition."
The contest, 'Start Something with Alesse' has awarded Alyssa $5,000, and will pair the young entrepreneur with a mentor who has experience in her field to provide guidance as her worthy project gets off the ground.
In a recent interview, she said, "In my McGill University nutrition classes the teachers always talked about two extremes of nutrition: overfed and underfed. The healthy population of our world seems to be a minority. I decided to take both extreme malnutrition and create a win-win visionary solution to reduce the global epidemic of malnutrition."
The contest, 'Start Something with Alesse' has awarded Alyssa $5,000, and will pair the young entrepreneur with a mentor who has experience in her field to provide guidance as her worthy project gets off the ground.
The prize money will allow her to launch her website, with an online sponsorship system that will empower those ready to push off the pounds to get started. She hopes that the online community will provide motivation and a support mechanism to those participating.
Alyssa graduates next year as a dietician, and plans to pursue a masters degree in business.
Alyssa graduates next year as a dietician, and plans to pursue a masters degree in business.
No comments:
Post a Comment