CBC covers today's prize launch

As CBC points out, this prize couldn't come at a more vital time:

"Only about 15 per cent of adults and seven per cent of children move enough to get substantial health benefits, Statistics Canada said in January.

Earlier targets of 90 minutes daily for youth ages five to 17, and 30-60 minutes daily for adults have been lowered to 60 minutes for youth and 150 minutes a week for adults."

Read their article here