So what's this prize all about?

There are people who believe passionately that for real, positive change to come about, sometimes we've got to stop talking and start doing.

Lawrence S. Bloomberg, a McGill MBA grad with a distinguished career in the financial sector, decided that it was time to make a difference to North Americans and their lifestyle choices, and so he, in conjunction with the McGill faculty of Education and corporate partner Manulife Financial, set up The Bloomberg-Manulife Prize.

Aimed at supporting and rewarding research related to the promotion of active health, the prize is valued at $50,000 CDN, and will be offered each year to an academic whose research over the past five years has made a key contribution to our well-being. The money will be offered as a research stipend  to further enhance his or her work in the field.Towards the end of the year, a ceremony will honour the winning researcher, who will also be invited to deliver an address at The Bloomberg-Manulife Lecture and Roundtable at McGill University.